Zoella

 Zoella is mainly a lifestyle YouTuber and blogger, creating vlogs of her everyday life, fashion and makeup along with other more individual posts of for example challenge videos.

Her main target audience would be teenage girls and long term fans since her start in 2009.

Within her vlogs and blog posts she doesn't just show her daily life and what she does, she talks to her audience about things and tends to interact with her audience through comments.

In her early years of youtube, the main content type that she done was makeup and skincare tutorials, talking about mostly just the products and other products related to the video, she also talks about other things and talks directly to her audience. She later digressed to vlogs about her everyday life again talking directly to her audience, linking it in with a parasocial interaction.

She interacts with her audience in quite an informal manner as if she was interacting with a friend of hers again showing the parasocial interaction. 

One way Zoella makes money is through affiliate links of different products and businesses that she promotes during her videos or blog posts, she makes this clear in her video descriptions on what links she's paid for you clicking on them. Merchandise is another big way as Zoella released her first book in 2014 and has since created her own cosmetics line. AdSense is also another way and before she started other money making methods, Adsense was the main way of making her money, this is where a YouTube gets paid for a viewer of their video watching advertisements, youtube takes 50% of the revenue where the creator takes the rest.




Parasocial interaction - This is where the audience of a celebrity, entertainer etc begin to experience a psychological relationship with them. They start seeing the creator as a friend, consuming their content and learning a lot of details about them, although they have little or no interaction with them.

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