Vogue

Vogue is an American monthly fashion and lifestyle magazine that covers many topics, including fashion, beauty, culture, living, and runway. Based in New York City, it began as a weekly newspaper in 1892 before becoming a monthly magazine years later. Since starting up in 1892, Vogue has featured numerous actors, actresses, musicians, models, athletes, etc.

Social attitude to gender 1960's

Fashion in the decade mirrored many of the social changes of the Sixties. The mini skirt became popularised in 1960s fashion. The mini was designed to be free and liberating for women. Feminism began to become a more influential ideology as more jobs became available to young women in the Sixties. This allowed them to move away from home and become more independent. The contraceptive pill became legalised for all women in 1967 and gave them the opportunity to broaden their hopes and dreams far beyond motherhood and marriage. The Women’s Liberty movement was in its infancy when in 1968 at a Ford factory in Dagenham, 850 women went on strike, arguing for equal pay with their male co-workers. This action resulted in the passing of the Equal Pay Act of 1970. Furthermore, women were becoming increasingly involved in politics. For example, in 1968, Barbara Castle became the first and only woman to be appointed First Secretary of State and women began finding a voice in society and the running of the country.


Vogue July 1965

Front cover- Very simplistic yet vibrant in colour to bring in audience. Large main image of a woman in vibrant and cultural clothing, showing the changes in attitude to gender around the time, as before that would be seen as inappropriate.

Contents- Black and white, plain page. Perhaps the black and white pallette due to colour being expensive so only certain pages or images have colour. Many images teasing what the theme of the magazine is about (Summer) 'Breezy summer elegance'.


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