Charity Advertisements




Here's the first ad we've spotted in a while from the very well known charity, Oxfam. Here they ask for a £3 don… | Charity work ideas, Charity work, Charity poster

Purpose - To raise money and to raise awareness for famine.

Appeal to audience - It uses guilt to guilt trip the audience into donating by basically saying if you don't now the children may not live to see another day. Also it uses the story of a mother who can't look after her child properly so by using a story it would get more of a reaction from viewers and makes it relatable so for example a mother would sympathise with it therefore more likely to donate, this would also be using empathy.


Charity Adverts – Why So Serious? – Consumthing

Purpose - To raise awareness

Appeal to audience - This used empathy, showing a lion which is a wild animal not meant to be kept in cages, in a cage. This makes the audience feel sad for the lion and how it's being wrongly treated. Also it uses humour by having a clown face on the lion and within the copy it uses typical words that are used in circuses eg 'roll up, roll up'. The main image at first looks humorous in order to draw in an audience but at a closer look and reading the copy it makes you empathise the lion.

Comments

Post a Comment

Popular posts from this blog

Women in the 1950's

 Traditional stereotypes of women in advertisements Women were always presented as the housewife in advertisements and were mostly used in cleaning products, childcare products and kitchen products. They would be shown to be in the kitchen cleaning or caring for the man or children. Also being shown to be way inferior to men. For example in a ketchup advert its slogan is 'You mean a women can open it'. Showing that usually a man would have to open bottles for women.
Read more

Music video unseen text

Taylor Swift - The Man The basic message that the video shows is how ' The Man' controls everything and does what he wants and everyone loves him, by 'the man' it means rich white men. This is shown throughout the video as the main man is always front of camera shots and always in the centre of shots. The plot twist at the end showing that Taylor Swift was in fact playing the man the whole time, implying that a women can be just as good as the man and do all the same things. This is hinted just before the reveal by her sitting in the directors chair and this scene is also reflexivity where a text is aware of itself as it shows the characters coming off the set. Another point in the video is showing a hierarchy between men, in the boat scene the man in the sailor uniform is bringing a drink to the man then he gets shouted at by the man and backs off which shows there's a hierarchy between the rich and the poor. When he is with the kid in the park and on his own looki
Read more