Mainstream films

 TEXT

GENRES and GENRE CONVENTIONS used in film and marketing materials such as trailers and posters ( mainstream aappeal e.g familiar and traditional conventions of key genres e.g action, scifi, superhero  ) 

NARRATIVE  AND THEMES ( straightforward and clear story with action elements, upbeat ending etc. or experimental structure and downbeat/sad ending , mainstream themes designed to appeal to the audience such as heroism, freedom etc.)


AUDIENCE  As a mainstream film the audience is defined as mainstream rather than niche, large, often passive and usually younger . Traditionally a mainstream audience  would have been  largely defined as white and films aimed at a black or Asian audience  were automatically classed as niche.

These boundaries may be starting to breakdown with the mainstream or crossover appeal of films such as  Parasite and Black Panther.  

The job for the producers is to successfully target, maximise and retain their audience to maximise the profits for the industry.


INDUSTRY

PRODUCTION:

Vertical + Horizontal integration

All owned by Disney which is a conglomerate. Owns Tv stations, streaming services, merchandise etc.

Releasing and producing films are easy as they own everything they need to make and market the film.


MARKETING:

160 million for marketing. 

Distribution- Cinema, DvD, streaming services, online.

Super bowl ad in 2018. (Most expensive ad slot, massive worldwide audience)

RECEPTION:

200 million to make, 1.34 billion made.

Won the Oscars best film.

CULTURAL CONTEXTS

The black panthers were a black militant group in the 60s for BLM.

Oscars so white.


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