Tide Audience
Demographic audience: An audience profiled based on their class, occupation and income. In groups from A-E where people in A or B have the highest disposable income. Psychographic profiling: An audience based on there VALS (values, attitdudes and lifestyle). Mainstreamers: Make up 40% of the population. They prefer secure, tried and trusted brands and like to think they belong to a group of like minded people. They also prefer value of money and take less risks. Aspirers: This group want status and prefer brands that show their place in society. They will buy items such a designer clothes. They are stylish and dynamic and are typically persuaded by celebrity endorsement. Explorers: Like to discover new things. They are attracted by brands that offer new experiences and instant results. Succeeders: These are people that already have status and control and have nothing to prove. They prefer brands that are serious and reliable and that they believe deserve the best. Reformers: They are