Lewis Geen A level media

 TEXT GENRES and GENRE CONVENTIONS used in film and marketing materials such as trailers and posters ( mainstream aappeal e.g familiar and traditional conventions of key genres e.g action, scifi, superhero  )  NARRATIVE  AND THEMES ( straightforward and clear story with action elements, upbeat ending etc. or experimental structure and downbeat/sad ending , mainstream themes designed to appeal to the audience such as heroism, freedom etc.) AUDIENCE   As a mainstream film the audience is defined as mainstream rather than niche, large, often passive and usually younger . Traditionally a mainstream audience  would have been  largely defined as white and films aimed at a black or Asian audience  were automatically classed as niche. These boundaries may be starting to breakdown with the mainstream or crossover appeal of films such as  Parasite and Black Panther.   The job for the producers is to successfully target, maximise and retain their audience to maximise the profits for the industry.

Independant:  Genres - Mixture + Undefined, drama, offbeat comedy. Narrative - Social themes, messages, 'serious' content, Downbeat and open endings. Industry - Stars, production, budget, music, merchandise, Small budget, Unknown Stars, Low production value. Audience - Niche, small older active audience Reflection - Critically acclaimed Funding and production - Independent studios + Co-funding Mainstream: Genres - Action, superhero, sci fi, Franchise and sequels. Narrative - Escapist entertainment, upbeat endings. Industry - Stars, production, budget, music, merchandise, Big Budget, Big Stars, High production value. Audience - Large mass, passive audience, more younger. Reflection - Commercial success  Funding and production - Major studio Black Panther 1) It is an action, superhero, sci fi film. It had a big budget due to its major studio (Disney/marvel), High production value a number of big stars. However the main stars were not main Hollywood actors and were less know, it h