Lewis Geen A level media

 Zoella is mainly a lifestyle YouTuber and blogger, creating vlogs of her everyday life, fashion and makeup along with other more individual posts of for example challenge videos. Her main target audience would be teenage girls and long term fans since her start in 2009. Within her vlogs and blog posts she doesn't just show her daily life and what she does, she talks to her audience about things and tends to interact with her audience through comments. In her early years of youtube, the main content type that she done was makeup and skincare tutorials, talking about mostly just the products and other products related to the video, she also talks about other things and talks directly to her audience. She later digressed to vlogs about her everyday life again talking directly to her audience, linking it in with a parasocial interaction. She interacts with her audience in quite an informal manner as if she was interacting with a friend of hers again showing the parasocial interaction.

In life on mars, many characters are represented differently. Gender is represented in a number of ways through certain characters. Each character typically confides to their times representational norms. For example, Sam's girlfriend in the modern day goes by her own initiative and goes after a hunch showing the times more confidence in women not doing what men tell them however Sam had told her that she's off the case, showing a degree of male control. The audience would typically see this to be a strong woman as a dominant reader would see what the show is trying to convey, on the other hand an oppositional reader may think that she is falling into stereotypes of women through being 'dumb' and following her hunch rather than viewing her as a strong independent woman. Oppositely in the past sequences, Liz, is only medical and help out with admin work and is not allowed on any cases, she is also very oppressed and called names by the stereotypical men of the time. Liz