Lewis Geen A level media

Literal - Cowboy chasing himself, someone becoming unstuck, but not always completely direct like people turning green you could think jealousy but it shows money so turning green. Very repetitive, fragmented structure Themes- Abusing women, Escape The woman singing gets more beat up throughout the video you see a woman at the start being portrayed in a low angle shot showing that she's powerful Lyrics and language - Diaect literal/ symbolic metaphor Mulvey's male gaze Indie (independant) - Alternative + pop, VHS suggests its indie as its 'not in popularity/mainstream' like indie. Post-modernism: Intertextuality - Horror films, Wes Anderson (film director) A-symmetrical centre framed shots gives sense of forced perspective, which is seen in riptide references like binoculars in a high place, typical shots for Anderson is shots from above which is also seen in the suitcase scene. David Lynch - Blue Velvet reference to girl who progressively get more beat up in riptide to

 Representation: There is a white woman, puppets and Dizzee Rascal as a similar size to them. The puppets who represent working class people living in urban environments and them being on the woman's piano shows how rich white people basically own the country and control everyone as them being puppets referencing the saying 'we live in a white mans world' but it includes the rich women this is seen literally as the characters are in the woman's house saying that they live in her world. The fact that Dizzee is not a puppet and has "got no strings" shows that he is in more control over his life due to his fame however in the start and the end, the woman is the one to let him out his box and put him back in, showing that white people who control his world stop him from going far in his career. The woman - She is a white, upper class, polite woman which is stereotypical of white women in England. Throughout the video she makes many facial expressions showing her o

Stuart Hall: 1)Representation os the way in which meaning are produced using the signs and codes of media language. 2)Stereotyping reduces people to a few simple, recognisable characteristics. Hall refers to this as a shared 'conceptual road map' (shared or transferable ideas). 3)It tends to occur where there is inequities of power. and minority groups are referred to as 'other'. The image of domesticity (including the two women hanging out laundry) form part of a shared conceptual road map that give meaning to the world within the advert. Despite the comic book look the scenario shown is is familiar to the audience of the time. David Gauntlet: 1) The media provides us with stories that ‘provide an opportunity for individuals to think about the kind of person they want to be’ (Gauntlett, 2008). 2) Therefore, we use the media to suit our own individual needs, choosing which ideas to take notice of and which to ignore and combining ideas from different products. (Like a p

Setting for the target audience showing how water is less important for Britain as we get a lot Middle class Establishing target audience early on Cold lighting for Britain, warm lighting for Africa Binary opposite- UK + Africa The main character gets close ups showing her emotions Lighting progressively gets brighter Song - sunshine on a rainy day / Zoe Empathy, hope and small amount of guilt Seems non stereotypical to Africa due to hope and nice clothing but is still located in rural Africa within villages. The main target audience is middle class people, which is shown in the very first shot of the advert, as it has a digital radio and flower and the window shows a garden which is all stereotypical of a middle class person.  The UK is represented to not be thankful for rain and water as the shot is from within a house away from the rain possibly showing that they don't appreciate it as there is so much. Also the lighting is is lowkey and blue further showing how rain is not appr