Lewis Geen A level media

 Lighting: In the beginning of the advert the lighting had a warm tone mostly with bright colours that have good connotation like yellow which connotes happiness. However when the action starts happening the mood and tone of the lighting goes very grey and dull. The under lighting of the candles at the start illuminates her face, in contrast at the end there is only one candle which doesn't illuminate her face at all. General conventions: It puts the campaign name and any text in the end. Guilt and empathy Binary oppositions (UK+Syria) Mode of address - Last shot is direct Camera shot - All close up shots (Showing the face of the girl to show emotion) Editing - Fast paced snappy editing each around 1 second long but at the very end for affect it slows down. It puts the campaign name and any text in the end.  Sound - No music or voiceover making it feel more realistic and relatable to the audience. Short bits of information slowly bleed in that link to the narrative of the advert li

Purpose - To raise money and to raise awareness for famine. Appeal to audience - It uses guilt to guilt trip the audience into donating by basically saying if you don't now the children may not live to see another day. Also it uses the story of a mother who can't look after her child properly so by using a story it would get more of a reaction from viewers and makes it relatable so for example a mother would sympathise with it therefore more likely to donate, this would also be using empathy. Purpose - To raise awareness Appeal to audience - This used empathy, showing a lion which is a wild animal not meant to be kept in cages, in a cage. This makes the audience feel sad for the lion and how it's being wrongly treated. Also it uses humour by having a clown face on the lion and within the copy it uses typical words that are used in circuses eg 'roll up, roll up'. The main image at first looks humorous in order to draw in an audience but at a closer look and reading t

 Traditional stereotypes of women in advertisements Women were always presented as the housewife in advertisements and were mostly used in cleaning products, childcare products and kitchen products. They would be shown to be in the kitchen cleaning or caring for the man or children. Also being shown to be way inferior to men. For example in a ketchup advert its slogan is 'You mean a women can open it'. Showing that usually a man would have to open bottles for women.

Katy Perry - Roar Music video Young women due to strong message of female empowerment At the beginning of the video, the male taking selfies is a subversion of a typical stereotype of females. The media would have us believe that selfies are exclusively features of the females in our society but this unusual representation forces the audience to consider how men can also be victims of vanity and self-obsession. Knowing that this song was Katy Perry’s first release after her split from Russell Brand, this representation makes sense as he is known for his love of the limelight and there is also evidence to suggest he believes he is very attractive too and ‘full of himself’. The focus for the song is about female empowerment, sending a message to her fans that women are strong and a force to be reckoned with. To achieve this she represents the female character as submissive, weak and inferior to the male to begin with but once the male is out of the picture, she is able to grow and become